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The Latest Home Seller Marketing Trends
Dated: February 19 2026
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Does your home boast the latest trends to appeal to homebuyers? A new report by Realtor.com says home sellers are emphasizing their homes’ operating features, with more focus on “power, water, and natural light”.
Based on how frequently certain features are highlighted in for-sale listings, the listing service found that between Septembers 2024 and 2025, the top 10 fastest growing marketing trends are:
1. WaterSense fixtures (+289.6%)
2. Biophilia/indoor-outdoor (+162.6%)
3. Coastal modern (+125.6%)
4. Net-Zero ready (+100%)
5. EV charging station (+91.6%)
6. Outdoor low-voltage lighting (+91.1%)
7. Home gym (+91.1%)
8. City skyline views (+86.9%)
9. Aged metal accents (+79.8%)
10. Built-in coffee system (+72.2%)
Most widely mentioned were: Home office/Zoom rooms (+56.5%), fullyfenced yards (61.2%), and finished walk-out basements (+21.4).
Less often-mentioned were: House numbers/modern address (-34.6%), formal dining with built-ins (-25.3%), and Infinity-edge pools (-24.7%).
With affordability remaining an issue for homebuyers, home sellers are touting right-sized comfort, flexibility, efficiency, sustainability and nature-inspired design over “opulent or space-heavy features.”
Amy Glover Bryant
Amy Glover Bryant | Central Arkansas Real Estate AgentAmy Glover Bryant is a real estate agent with Berkshire Hathaway HomeServices Arkansas Realty, serving Central Arkansas with 14 years of experienc....
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